SAFI & Industry News

Message from the CEO
Dear SAFI Members, As we move into 2025, there’s a renewed energy in our industry. The South African (SA) furniture sector is evolving, and while

RA Woodcraft: Uplifting local talent
In the heart of South Africa’s woodworking industry, RA Woodcraft is setting new benchmarks for excellence, sustainability, and craftsmanship. Founded by Rudolf Zuidema, a SA

Gearing up for exports to Germany
SAFI is connecting local furniture manufacturers with German buyers, creating new export opportunities and strengthening trade partnerships. SA furniture manufacturers have a new opportunity to

SAFI’s Game-Changing Catalogue Initiative
SOFT LAUNCH: 1 March – 31 May 2025 OFFICIAL LAUNCH 1 JUNE 2025 subscribe A digital platform to connect SA furniture manufacturers with local and

Building skills, building futures
Bridging the skills gap is essential for the future of SA’s furniture industry. SAFI and key stakeholders are driving initiatives to upskill artisans, certify talent

Unlocking export potential
Unlocking export potential South African Furniture Initiative (SAFI) champions local industry amidst import challenges Safeguarding the homegrown furniture industry is more critical than ever. The

SAFI welcomes Adhesion: a fresh approach to marketing and PR
SAFI is pleased to announce a smooth and successful transition to Adhesion and The Line as our new digital marketing and PR partners. With a

Expanding the reach: A step towards industry unity
Expanding Bargaining Council reach and strengthening compliance are key steps toward a more unified and competitive industry. In a pivotal meeting held late last year,

Bringing buyers to you: A smart approach to export success
SAFI is bringing global buyers to SA, creating direct opportunities for manufacturers to secure exports. For SA furniture manufacturers, securing international buyers is a key

New SAFI Board of Directors for 2024/2025 elected
The South African Furniture Initiative (SAFI) proudly announces the election of its Board of Directors for the 2024/2025 term. The new Board, chosen during SAFI’s