Associate Membership
Expanding Opportunities for Sales Professionals
Access to Accredited Manufacturers
Connect directly with trusted local manufacturers to source products and build partnerships.
Comprehensive Industry Catalogue
Explore a detailed, up-to-date catalogue featuring local products, streamlining your sourcing and decision-making.
Exclusive Networking Opportunities
Exclusive Networking Opportunities
Tailored Solutions
Choose from flexible subscription options that align with your specific needs, whether you’re an individual professional or a growing business.
Gain direct access to South African furniture manufacturers, stay ahead with industry insights, and connect with buyers through targeted sales tools. Whether you’re an independent professional or a business, our membership options provide visibility, collaboration, and growth opportunities. Choose the level of access that fits your needs and elevate your sales potential today.
Ideal for industry professionals exploring SAFI’s platforms without full membership commitment. Subscribers can browse products and request quotes, but manufacturer details remain hidden. They will also have limited access to industry resources, viewing only sample data from key platforms like the Industry Catalogue, Tender Bulletin, and Employment Portal.
Ideal for
Professionals exploring the industry or testing SAFI’s resources.
Access Level
View the website as an unregistered guest.
Product Visibility
Browse products and request quotes, but manufacturer information remains hidden.
Content Access
View restricted content from other platforms, including sample data and limited insights.
Purpose
This free tier allows you to experience SAFI’s offerings before committing to a paid plan.
Designed for professionals who need direct access to manufacturers, industry insights, and collaboration opportunities, but prefer to work independently without being listed in the Dealer Locator Directory. A single-user package, this option keeps professionals connected to the industry while allowing them to focus on specialised sales strategies.
Ideal for
Professionals seeking to source products and stay informed about industry news and collaboration opportunities.
Access Level
Full access to manufacturer information for sourcing products.
Industry Insights
Stay updated with the latest industry news, trends, and opportunities.
Single User License
Designed for individual professionals with focused and specialised sales processes.
Exclusion
Not listed on the Dealer Directory.
Purpose
A cost-effective solution for professionals who prioritize sourcing and industry knowledge over public exposure.
Tailored for businesses that want full access to manufacturers, along with a sales presence in the Dealer Locator Directory to attract corporate, domestic, and government buyers. This multi-user package also includes access to SAFI’s digital solutions, custom websites, and access to catalogues, enabling businesses to enhance their market presence and sales effectiveness.
Ideal for
Businesses looking for comprehensive SAFI benefits and increased visibility.
Access Level
Full access to all manufacturers and their product details.
Dealer Directory
Gain a sales presence on the Dealer Locator Directory, welcoming exposure to corporate, domestic, and government buyers.
Multi-User License
Suitable for teams, allowing multiple users to access SAFI’s resources.
Purpose
A robust package for businesses aiming to grow their reach and streamline their operations.
A special category for unique partnerships between SAFI and sales professionals or businesses requiring customised solutions. This option allows for tailored membership benefits based on strategic sales objectives.
Ideal for
Unique relationships requiring tailored solutions.
Access Level
Customised access based on specific needs and goals.
Flexible Benefits
Tailored solutions for businesses or professionals with unique requirements.
Purpose
Designed for special collaborations and partnerships that go beyond standard membership offerings.
Expanded Professional Network
Beyond manufacturers, SAFI connects Associate Members to a broader professional community, including industry stakeholders, trade organisations, and service providers. This expanded network opens new opportunities for collaboration, knowledge-sharing, and business growth.
Marketing Support and Campaign Resources
Associate Members benefit from SAFI’s marketing tools, including digital assets for use in social media campaigns and bulk email communications. These resources are designed to help sales professionals promote their offerings effectively, drive engagement, and generate leads.
Social Media Campaigns: Amplifying Reach and Driving Engagement
SAFI’s social media campaigns are designed to promote locally manufactured furniture and connect members with broader audiences. These campaigns are managed to ensure consistent, professional promotion, helping members increase their visibility and reach without requiring extensive marketing resources. Through this initiative, SAFI aims to support its members in building brand awareness and driving growth within the local domestic and corporate furniture markets.
SAFI Product Catalogue
The SAFI Product Catalogue is a resource designed to provide Associate Members with practical support for their sales efforts. Resources include:
Product Information
Access to specification sheets, marketing materials, and sales information to assist in client presentations.
Digital Datasets
Up-to-date product data for integration into websites, supporting e-commerce and online catalogues.
Marketing Assets
Up-to-date product data for integration into websites, supporting e-commerce and online catalogues.
By becoming a SAFI Associate Member, you position yourself to access critical resources, stay ahead in the industry, and build meaningful connections that support long-term success.
Frequently Asked Questions (FAQs)
Why does SAFI Publish an Industry Catalogue?
The SAFI Industry Catalogue serves as a vital resource for the furniture industry, showcasing locally manufactured products and connecting manufacturers, dealers, end-users and export markets. It offers a centralised platform where users can access detailed product information, specifications, and supplier details. This catalogue is tailored to meet the needs of domestic, corporate and international markets, making it an essential tool for sourcing and decision-making.
What is the Tender Bulletin, and how does it work?
The Tender Bulletin is a centralised platform designed to streamline the tender process for SAFI members. It provides access to industry-specific opportunities, including procurement, projects, and collaborations. Members can view detailed listings and connect directly with relevant stakeholders, ensuring they never miss out on valuable business opportunities.
What are the benefits of being an Associate Member?
As an Associate Member, you gain exclusive access to South Africa’s leading furniture manufacturers, a customisable industry catalogue, and a dedicated Dealer Locator to showcase your business. Stay informed with industry news, tenders, and job opportunities while leveraging powerful digital tools to streamline your sales efforts. Whether you’re sourcing products, connecting with buyers, or enhancing your market presence, SAFI provides the platform to grow your business.
What support does SAFI provide for sales professionals?
SAFI empowers sales professionals with direct access to manufacturers, curated product catalogues, and business visibility through the Dealer Locator. Our digital platforms provide real-time industry updates, export opportunities, and skills development resources to keep you ahead of market trends. Additionally, we offer marketing tools, ensuring you can efficiently engage with corporate, government, and retail buyers to maximise sales opportunities.
What is the benefit of a premium subscription?
The primary benefit of a premium subscription is access to detailed manufacturer information and comprehensive product resources. This enables sales professionals to source products efficiently, build partnerships, and make informed decisions that drive business growth.
Can I upgrade my subscription at any time?
Yes, you can upgrade your subscription at any time. Whether you’re starting with a free plan or a basic package, SAFI makes it easy to upgrade to a higher tier to access additional features and benefits as your needs evolve.
How does the Industry Catalogue benefit Associate Members?
The Industry Catalogue is a powerful sales tool that allows Associate Members to source products directly from accredited manufacturers. It provides customisable, application-specific catalogues, ensuring that sales professionals can tailor their offerings to suit different client needs. This enhances credibility, improves efficiency, and strengthens competitive advantage.
Can Associate Members access SAFI’s digital marketing and sales tools?
Yes! Associate Members gain access to SAFI’s digital solutions, including personalised catalogues, website integrations, and industry-specific marketing resources. These tools help streamline lead generation, improve customer engagement, and provide professional presentation materials to enhance sales performance.
What is the difference between the membership tiers?
SAFI offers four Associate Membership options, ranging from a free subscription with limited access to fully integrated premium business packages. Paid tiers provide full access to manufacturers, business visibility on the Dealer Locator, and exclusive digital tools for sales and marketing. Members can choose the option that best suits their business model and sales strategy.
